Wednesday, March 18, 2009

Free Marketable Photography Guide 2008

Comprehensive Guide to Marketable Photography
Showcase of over 600 Images Sold on ShutterPoint
Interviews with ShutterPoint's Finest Photographers


This 104-page e-book offers a no-nonsense step-by-step guide to understanding photo marketability and a versatile collection of amazing photographs that sell on ShutterPoint. Anyone interested in selling their photos will greatly benefit from this information and will be able to boost photo sales.

The good News is that this book is FREE! The bad news is that you have to subscribe to Shutterpoint to be able to download it. But having said that you can join for a full six months with 50mb of storage space for only $12 . So you can have your own shop window to display your photographic images for $2 per month.

First of all let me tell you about Shutterpoint. Not only can you sell your images 'Royalty Free' you may also set the prices. They recommend a minimum of $20 for your image. I usually price them at $50 then I can always negotiate if necessary. Here's what Shutterpoint have to say;-

Introduction
You have taken the absolutely outstanding shot. You are deciding its worth to be added to your ShutterPoint online albums, but if you ignore some of the very basic principles of positioning your photo properly, it may get lost amongst other photos, never attracting anyone's attention.


Whether you are trying to sell your photos, share your talent with the world, or just obtain comments on your work, you need to understand all the possible ways of finding photos hosted at our website. After all, if your photos are not found, they are definitely not viewed and not purchased. Additionally, you will need to know which types of photos are in higher demand, and therefore can sell better. Read all topics on this page and learn how to improve visibility of your photos, and how to improve chances of these photos being sold.

Search Spy
Search Spy is the feature aimed to help you understand what photo buyers look for. Our website logs search phrases actual buyers use to find photos. By exploring the phrases logged by Search Spy, you can get a better understanding about what the photo buyers' needs are, as well as see the most popular search phrases.


Subject of Photos
If you are submitting photos with the similar subject as subject already found at the website in large quantity, you are therefore reducing the visibility of your photo among other photos. Even though your photo may be more unique or more artistic than other photos, the likelihood of your photo being purchased may be low - the more similar photos exist, the less likely your photo will sell.


Keeping the above in mind, choose those subjects that are rare or lacking at the site, especially if you are targeting stock photo buyers who need images for commercial use. Comparing the sizes of different categories will give you a clear picture of their proportions. See the list of all categories, and try to submit photos suitable for those that are smaller, not to overgrown ones.

License Types
There are two types of licenses photo buyers can get when buying photos, which depend on whether a photo will be used commercially or in the editorial context. Both types are royalty-free, which means that a price is paid for a photo, not the number of times it can be used.


Commercial use license allows photo buyers to use photos on the commercial basis, and the type of photos usually sold under the terms of the commercial use license is generally called "stock photos". Stock photos represent majority of photos on ShutterPoint, and can be used on the book cover, as a postcard, in the ad, as part of the web site design, in the magazine, etc. Commercial use license does not explicitly prohibit any use of photos for the editorial content, and you should assign your images for sale under terms of the commercial use license whenever possible. Please remember that there are some restrictions to the subject of photos that may prevent you from using this license type. For example, photos containing recognizable and uniquely identifiable models or property cannot be sold for commercial use without release forms. Additionally photos displaying brand names, logos, product names, and other copyrighted or trademarked imagery cannot be sold for commercial use.

Editorial use license relaxes the restrictions mentioned above, but it also narrows the actual use of the photos to editorial articles or similar material that can only be used in the editorial context. Editorial use images are usually different from commercial stock images, they can be photos of celebrities, politicians, newsworthy events, and many more, however please keep in mind that a photo offered for editorial use should, first of all, make editors interested - it should be newsworthy.

Finally, marketing photos for editorial use can be quite different. Unlike traditional stock photos that can be purchased any time and used as needed, a photo of a today's event may be valued by a newspaper today, but not tomorrow (it is the most extreme case, and some news photos can be just as valuable for many years after they were taken). When it comes to editorial content, it may be beneficial to make a contact with your local news publications and use ShutterPoint to process payments and image delivery for you.

My Verdict


All I can say that I have rejoined. I used to be a member a couple of years ago but left to concentrate more on the then rapidly growing Microstock Photography Libraries. When I was a member I had sales with one image selling for $70. Shutterpoint also index your images quickly on the search engines, you can search your user or business name in Google within a couple of days. Therefore I recommend that you use your business name as you login name.

You are not going to become rich overnight, but again it's another income stream for your camera and you images will be getting top ranking on the search engines. I would definitely rate this opportunity to showcase your photography with FIVE STAR's

Get further details here